What We Do
About REculture
Your business is our business. We believe in making your dreams and goals a reality, and we know just how to do that. We are the leading luxury hospitality industry experts with experience ranging from Luxury Hotels, Forbes 5 Star accolades and audits to expert recruitment practices and behavioral interviewing. We're prepared to help you at any level, from impartial advice to practical assistance to help you make the most of every opportunity.
The Technical Stuff
Whether you're just starting out or looking to restructure we've got you covered. Our mantra is: analyze, identify, advise, execute. Our mission is to create relationships, not transactions. Our promise is that we'll be there, as questions or issues arise, every step of the way.
Our Expertise
With over 35 years of combined experience in luxury hospitality operations, recruitment and new builds and transitions domestically and internationally, we thrive on sharing our experience and knowledge to help you make a success of your business. Our track record proves that clear communication and expert collaboration will boost your bottom line.
Meet The Team
Nicole Miller - Chief Executive Officer
Nicole is a luxury hotel veteran and former Forbes Travel Guide auditor. She offers over 18 years of experience as an executive director of luxury hotel brands such as Four Seasons Hotels and Resorts and St Regis Hotels. Her main focus is in Rooms Division Operations and she offers a specialty in Luxury Hotel Spas. She has worked on the corporate team for St Regis Hotels in new builds and transitions as an expert in the spa division as lead project manager, operations director and spa concept and design innovator. In the last twelve years of her career, she has had the opportunity to recruit for hospitality's finest and lead multiple projects of over $750+ million builds as a Hotel Consultant and project manager for her personal company Reculture LLC. Last year Reculture LLC placed over $8M in salaries in the luxury hotel sector, largely led with Nicole's direction.
Leon Pellicer - Founder
Leon has opened and worked at luxury Forbes 5 Star and AAA 5 Diamond hotels and resorts (Four Seasons, St. Regis and Mandarin Oriental) around the world with wonderful results. He has served as line staff, assistant manager, department head, assistant director, director and executive committee member of different and multiple departments. After hospitality, he transferred industries to the tech sector with Google, Apple (and other workplace, hospitality and recruitment consultancy services).
His fortes are: People skills. Multicultural versatility. Mentoring, coaching and inspiring. Strategic long-term planning and sustained long & short-term execution. Accelerating action when needed. Create positive memorable experiences for guests, users, clients, peers and employees. Accurate identification of AMAZING talent. Vendors and suppliers negotiations and relationships. Healthy positive impact on productivity, efficiencies, overall financial statements and the bottom line. Highest service and product standards. Motivational emotional connections. Ultimately, influencing and leading a group of professionals to achieve common goals.